Design That Clarifies, Aligns, and Performs

For nearly two decades, I’ve helped organizations across marketing agencies, big pharma, corporate retail, and non-profits communicate with impact through thoughtful design and presentation strategy. I also partner with small businesses to deliver high-level design solutions that elevate brands, sharpen messaging, and drive results.

Based in Chicago, New York, and Houston over the years—and working onsite in Toronto, Madrid, and Copenhagen—I bring a globally informed, business-focused approach to every project.

Select Projects

Brand Strategy, Identity, Copywriting & Web Design:

Discovery & Research

Screenshot of a website for Sapphire Therapy Spot, featuring a logo, navigation menu, images of children playing and engaging in activities, and a section with the mission statement and colorful toys on a wooden surface.
Multiple designs and logos for Sapphire Therapy Spot, including a profile of a person with a water-colored head outline, a graphic of a brain, and various stylized text in blue, with heart, brain, and abstract motifs.
A girl smiling and having her face painted by an adult with paintbrushes, in a setting that appears to be a therapy or activity center.
Logo for Sapphire Therapy Spot with a stylized blue script letter 'S' and a digital brain illustration.

The project began with an in-depth intake call and a detailed client questionnaire to define goals, values, and vision. From there, I conducted research into the occupational therapy landscape, target audience needs, and comparable practices to identify opportunities for differentiation and clarity.

Overview
I partnered with an occupational therapist to develop and launch a new private practice from the ground up. The objective was to create a clear, approachable brand and marketing foundation that would build trust, communicate expertise, and support long-term growth.

Brand strategy and positioning

  1. Logo design and supporting brand elements

  2. Full brand copywriting
    and messaging framework

  3. Social media strategy and content direction

  4. Website design
    and visual system

Strategy

Using insights from the discovery and research phases, I developed a strategic approach that balanced professionalism with warmth—reflecting both clinical credibility and a human-centered philosophy of care. This approach guided all messaging, visual decisions, and marketing touchpoints.

Design & Deliverables

Design for Non-profit

Presentation Design & Supporting Collateral

Approach

Infographic titled 'Our Community' showing statistics about Wesley neighborhood, including education, health insurance, income, and poverty rates, with a small photo of children and adults in a classroom or community center in the upper right corner.
Informational graphic about youth in Wesley's community, showing demographics and poverty levels, with colorful paint splashes along the right side.
A collage of six children, each in a different colored section, with words overlayed on each section reading "Our Story," "Our Challenge," "Your Support," "Our Program," "Our Community," and "Our Impact." The children are smiling and appear happy.
Wesley Community Center Youth Program Support presentation slide for November 2025.

I developed a playful yet polished presentation template that balanced warmth with professionalism. Using bold color, subtle texture, and clear visual hierarchy, the design brought energy to the story while remaining accessible to a corporate audience. I also refined and edited the presentation copy to improve clarity, flow, and messaging impact.

Overview
A colleague engaged me to design and brand a presentation concept aimed at corporate donors. The goal was to communicate their mission and impact in a way that felt engaging, credible, and emotionally resonant—while standing out in a competitive fundraising environment.

Outcome

Deliverables

The resulting materials gave Wesley Community Center a cohesive, flexible set of tools to confidently present their mission to corporate donors—strengthening storytelling, reinforcing brand personality, and supporting meaningful engagement.

  1. Custom-branded presentation template

  2. Copy editing and content refinement

  3. Supporting flyer design aligned with the presentation visual system

Select Clients