Design That Clarifies, Aligns, and Performs
For nearly two decades, I’ve helped organizations across marketing agencies, big pharma, corporate retail, and non-profits communicate with impact through thoughtful design and presentation strategy. I also partner with small businesses to deliver high-level design solutions that elevate brands, sharpen messaging, and drive results.
Based in Chicago, New York, and Houston over the years—and working onsite in Toronto, Madrid, and Copenhagen—I bring a globally informed, business-focused approach to every project.
Select Projects
Brand Strategy, Identity, Copywriting & Web Design:
Discovery & Research
The project began with an in-depth intake call and a detailed client questionnaire to define goals, values, and vision. From there, I conducted research into the occupational therapy landscape, target audience needs, and comparable practices to identify opportunities for differentiation and clarity.
Overview
I partnered with an occupational therapist to develop and launch a new private practice from the ground up. The objective was to create a clear, approachable brand and marketing foundation that would build trust, communicate expertise, and support long-term growth.
Brand strategy and positioning
Logo design and supporting brand elements
Full brand copywriting
and messaging frameworkSocial media strategy and content direction
Website design
and visual system
Strategy
Using insights from the discovery and research phases, I developed a strategic approach that balanced professionalism with warmth—reflecting both clinical credibility and a human-centered philosophy of care. This approach guided all messaging, visual decisions, and marketing touchpoints.
Design & Deliverables
Design for Non-profit
Presentation Design & Supporting Collateral
Approach
I developed a playful yet polished presentation template that balanced warmth with professionalism. Using bold color, subtle texture, and clear visual hierarchy, the design brought energy to the story while remaining accessible to a corporate audience. I also refined and edited the presentation copy to improve clarity, flow, and messaging impact.
Overview
A colleague engaged me to design and brand a presentation concept aimed at corporate donors. The goal was to communicate their mission and impact in a way that felt engaging, credible, and emotionally resonant—while standing out in a competitive fundraising environment.
Outcome
Deliverables
The resulting materials gave Wesley Community Center a cohesive, flexible set of tools to confidently present their mission to corporate donors—strengthening storytelling, reinforcing brand personality, and supporting meaningful engagement.
Custom-branded presentation template
Copy editing and content refinement
Supporting flyer design aligned with the presentation visual system